Business Use Case
Key Terms
Direct to Consumer
Monitoring
Low Cost, Distributed Data Confirmation
This professional business services company has developed an AI system to discover and prompt related networking opportunities.
While LinkedIn provides access to professional profiles, there is no certification or validation other than confirmation of and email address and web site. There are a substantial number of profiles that contain either significant errors and misrepresentations or completely false information. Such profiles can lead to risk of loss of time and other resources while attempting to craft a bonafide business relationship and profitable transactions.
The AI system draws on a LinkedIn profile as one data source. It then tests for confirmation of that data by at least three additional reference sources. Once there is confirmation of specific data points, they are entered into the Certified AI Database©. As an example, a profile may have ten statements of experience or education. If seven of the ten statements are verified, then those seven are shown in the Certified AI Database©. The unconfirmed three statements are not included.
After a new profile is entered into the AI database, the networking algorithm analyzes the profile to determine profiles of likely cooperation, collaboration and competition. Other algorithms such as recruiting or job seeking can also be run. Because of the speed and efficiency of database queries, these algorithms can be run every time a new profile is entered.
A key value to this business networking platform is the quality of the Certified AI data. In contrast, some attempts at AI enabled networking and business opportunity systems rely on self-assessment and potentially false statements regarding experience, qualifications and relevancy. Regardless if the review of a fictional business profile is done by a person or AI, the problem is the underlying data.
Summary
As business relationships become more digital, reliance on professional networking platforms increases. To mitigate losses due to false or misleading profiles, having certification of a profile by a third party with a chain of evidence to the confirming data sources has high value.
When legitimate and accurate business profiles are used by AI, networking and business opportunities are more targeted with a higher probability of success for all parties.
This technology platform does not replace LinkedIn, it uses that data as a starting point to develop a tool with high integrity for business networking acceleration.
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